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Audit reference

Rules behind every audit decision

Each issue code has a stable URL, a trigger, a severity, and a concrete next action. “Not measured” rules are documented separately from rules that actually passed.

Last updated

35documented issue codes
7rule groups
1stable reference per issue

Structure

Structure checks

BlockedMissing URLmissing_urlThe page has no URL, so it cannot be identified or published safely.BlockedInvalid URLinvalid_urlThe URL cannot be parsed as a valid absolute URL or site-relative path.BlockedMissing SEO titlemissing_titleThe page is missing its SEO title.ReviewShort SEO titleshort_titleThe SEO title is unusually short and may not explain the page clearly.ReviewLong SEO titlelong_titleThe SEO title is longer than the default review threshold.BlockedMissing H1missing_h1The page is missing its primary heading.ReviewLong H1long_h1The H1 is long enough to deserve manual review.ReviewMissing meta descriptionmissing_meta_descriptionThe page plan does not include a meta description.ReviewShort meta descriptionshort_meta_descriptionThe meta description is shorter than the default review threshold.ReviewLong meta descriptionlong_meta_descriptionThe meta description is longer than the default review threshold.ReviewInvalid word countinvalid_word_countThe declared word count is not a usable non-negative number.ReviewThin pagethin_pageThe page is below the default word-count review threshold.ReviewWord count mismatchword_count_mismatchThe declared count and supplied body text disagree materially.ReviewInvalid canonicalinvalid_canonicalThe canonical value is not a valid URL or site-relative path.ReviewCross canonicalcross_canonicalThe page canonical points to a different URL.ReviewInvalid parent URLinvalid_parent_urlThe declared parent URL is malformed.ReviewParent missing from page setmissing_parentThe declared parent does not appear in the current page plan.ReviewInvalid indexability valueinvalid_indexableThe indexability field cannot be interpreted reliably.ReviewPage planned as noindexnoindex_pageThe page is explicitly planned as non-indexable.

Data

Data checks

Blocked / ReviewMissing template valuemissing_template_valueA template references a source value that is blank for this row.BlockedUnresolved placeholderplaceholder_leakTemplate syntax or placeholder copy is still visible in a publishable field.

Duplication

Duplication checks

BlockedDuplicate URLduplicate_urlMultiple rows in the page set resolve to the same URL.ReviewDuplicate SEO titleduplicate_titleMultiple planned pages share the same SEO title.ReviewDuplicate H1duplicate_h1Multiple planned pages share the same primary heading.

Intent

Intent checks

ReviewIntent overlapintent_overlapMultiple rows declare the same target keyword or intent.

Content

Content checks

Blocked / ReviewLow unique valuelow_unique_valueThe page contributes too little vocabulary that is unique within the supplied page set.BlockedNear-duplicate contentnear_duplicateTwo or more planned pages have substantially similar body text.Blocked / ReviewSame page with a different nameentity_swapSibling pages remain almost identical after page-specific names are ignored.

Coverage

Coverage checks

ReviewContent risk not measuredcontent_risk_not_measuredThe audit had no body text for this page, so content duplication risk is unknown.ReviewContent risk not comparedcontent_risk_not_comparedThe page was outside the pairwise comparison sample for a very large group of pages that share a template.ReviewContent risk check failedcontent_risk_failedThe content-risk checks could not complete, so the page cannot be treated as fully checked.

Existing site

Existing site checks

BlockedURL already existsexisting_url_collisionA planned URL already exists on the scanned site.ReviewExisting title collisionexisting_title_collisionA live page already uses the planned SEO title.ReviewExisting intent collisionexisting_intent_collisionAn existing page is known to target the same query.BlockedNear duplicate of live contentexisting_near_duplicateThe planned body is too similar to content already published on the site.